The Veronica Mars Kickstarter Finishes With Over $5.7 Million And 91k Backers
In March Rob Thomas, Kirsten Bell and the Veronica Mars team shocked Hollywood and the world when they hit their $2m funding goal on their first day on Kickstarter, the crowd funding website.
Veronica Mars ran for three season from 2004 to 2007, originally on UPN during their final two years before their final season played out on the CW. The series starred Kirsten Bell as the title character; who was a student who moonlighted as a private investigator.
Today the Veronica Mars Kickstarter finished and not only has it surpassed their funding target but also smashed several records along the way to hitting their total funding target of $5,702,153 with 91,585 backers, according to Kirsten Bell; “Fastest project to reach $1 million, Fastest project to reach $2 million, All-time highest-funded project in FILM category, third highest-funded project in Kickstarter history, Most project backers of any project in Kickstarter history.”
Kickstarter launched back in 2009 in America with a success rate of 43%, Veronica Mars has now finishes as the third largest funded Kickstarter behind Pebble: E-Paper Watch for iPhone and Android and Ouya: A New Kind of Video Game Console but this is the first movie to achieve the highest funded in its category. Since the early success of the Veronica Mars Kickstarter many have speculated that this could be used as a platform to resurrect other cancelled television series such as Chuck or Firely, although Joss Whedon recently played down a Firefly Kickstart in a recent interview with Buzzfeed due to his involvement with Marvel and the sheer cost of making it. With kind of costs that are involved to make a successfully funded Kickstarter, Rob Thomas acknowledged that it will take a certain type of film to be funded on Kickstarter in an interview with Wired:
“I think it will be an important pioneer for a certain type of film. I’m not convinced that this will revolutionize how most movies get made, but I think there’s an opportunity now for projects that are similar to ours – that have some bit of public support behind it before they launch on Kickstarter… For something like Veronica Mars, where there’s a bit of a cult following and people are really emotionally invested in it, I do think this is a new avenue. There is no other way that this movie was going to get made.”
Veronica Mars is due to go into production this summer and the movie will be released in early 2014 with Kirsten Bell and co-star, Jason Dohring with other former stars expected to return.